Why large companies never use flat design? [on hold]Why do newspapers use multiple columns?How can I use design to teach history to 8th graders?Why do some logos look dated? How does design age?Why is flat design not as common on the desktop?Flat design vs skeuomorphism, which one is most preferable?Flat design soft noiseWhat is this style of design called? It's not still flat is it?Never studied Design, but work in design, where/how can I catch up on the things I missedStyle identification of flat-ish design with gradientsDark UI Design: Why tint the gray colors with a different (primary) color?

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Detention in 1997



Why large companies never use flat design? [on hold]


Why do newspapers use multiple columns?How can I use design to teach history to 8th graders?Why do some logos look dated? How does design age?Why is flat design not as common on the desktop?Flat design vs skeuomorphism, which one is most preferable?Flat design soft noiseWhat is this style of design called? It's not still flat is it?Never studied Design, but work in design, where/how can I catch up on the things I missedStyle identification of flat-ish design with gradientsDark UI Design: Why tint the gray colors with a different (primary) color?













1















I am so curious about it and can’t find an answer.
Apple, Facebook, Twitter, Google, etc.



Can you imagine flat design from Apple? Probably never.
By flat I mean using ANY of the features of this approach (not merely copying the whole thing).
For instance, ALL those companies use very small elements (buttons, fonts, icons) , with much higher density.



So why basically they all choose not to adopt it? Is it because it doesn’t speak to the mass? Seems there is a single reason shared among designers.










share|improve this question















put on hold as primarily opinion-based by Luciano, Zach Saucier, Lucian, Ovaryraptor, GerardFalla 2 days ago


Many good questions generate some degree of opinion based on expert experience, but answers to this question will tend to be almost entirely based on opinions, rather than facts, references, or specific expertise. If this question can be reworded to fit the rules in the help center, please edit the question.













  • 7





    But Google's material design (for example) IS flat - well, it's an evolution of flat, but it's pretty close!

    – mayersdesign
    2 days ago






  • 3





    Apple's design is a whole lot flatter than it was maybe 5 years ago. Microsoft went so flat it's almost impossible to differentiate where one element ends & the next begins. They went too far & just 'broke it' imo.

    – Tetsujin
    2 days ago






  • 6





    Just for fun: the Wikipedia page on flat design has two example screenshots of flag design. The one is from Apple, the other from Google. The question needs more flesh - provide some clear example of what you mean (examples of what you understand as "flat design", and examples of the companies you mentioned that are not flat).

    – AnoE
    2 days ago






  • 2





    Do you have any reason to think "there is a single reason shared among designers"? I'm confused why you think that whatever version of "flat design" you have in mind should be the default, and that anyone not using it must have some specific reason not to, rather than it just being one of many design styles, with many reasons for and against.

    – IMSoP
    2 days ago






  • 2





    This question makes many assumptions and approximately zero sense. See popwebdesign.net/popart_blog/en/2016/02/…

    – MonkeyZeus
    2 days ago
















1















I am so curious about it and can’t find an answer.
Apple, Facebook, Twitter, Google, etc.



Can you imagine flat design from Apple? Probably never.
By flat I mean using ANY of the features of this approach (not merely copying the whole thing).
For instance, ALL those companies use very small elements (buttons, fonts, icons) , with much higher density.



So why basically they all choose not to adopt it? Is it because it doesn’t speak to the mass? Seems there is a single reason shared among designers.










share|improve this question















put on hold as primarily opinion-based by Luciano, Zach Saucier, Lucian, Ovaryraptor, GerardFalla 2 days ago


Many good questions generate some degree of opinion based on expert experience, but answers to this question will tend to be almost entirely based on opinions, rather than facts, references, or specific expertise. If this question can be reworded to fit the rules in the help center, please edit the question.













  • 7





    But Google's material design (for example) IS flat - well, it's an evolution of flat, but it's pretty close!

    – mayersdesign
    2 days ago






  • 3





    Apple's design is a whole lot flatter than it was maybe 5 years ago. Microsoft went so flat it's almost impossible to differentiate where one element ends & the next begins. They went too far & just 'broke it' imo.

    – Tetsujin
    2 days ago






  • 6





    Just for fun: the Wikipedia page on flat design has two example screenshots of flag design. The one is from Apple, the other from Google. The question needs more flesh - provide some clear example of what you mean (examples of what you understand as "flat design", and examples of the companies you mentioned that are not flat).

    – AnoE
    2 days ago






  • 2





    Do you have any reason to think "there is a single reason shared among designers"? I'm confused why you think that whatever version of "flat design" you have in mind should be the default, and that anyone not using it must have some specific reason not to, rather than it just being one of many design styles, with many reasons for and against.

    – IMSoP
    2 days ago






  • 2





    This question makes many assumptions and approximately zero sense. See popwebdesign.net/popart_blog/en/2016/02/…

    – MonkeyZeus
    2 days ago














1












1








1


1






I am so curious about it and can’t find an answer.
Apple, Facebook, Twitter, Google, etc.



Can you imagine flat design from Apple? Probably never.
By flat I mean using ANY of the features of this approach (not merely copying the whole thing).
For instance, ALL those companies use very small elements (buttons, fonts, icons) , with much higher density.



So why basically they all choose not to adopt it? Is it because it doesn’t speak to the mass? Seems there is a single reason shared among designers.










share|improve this question
















I am so curious about it and can’t find an answer.
Apple, Facebook, Twitter, Google, etc.



Can you imagine flat design from Apple? Probably never.
By flat I mean using ANY of the features of this approach (not merely copying the whole thing).
For instance, ALL those companies use very small elements (buttons, fonts, icons) , with much higher density.



So why basically they all choose not to adopt it? Is it because it doesn’t speak to the mass? Seems there is a single reason shared among designers.







interface-design design-principles user-experience






share|improve this question















share|improve this question













share|improve this question




share|improve this question








edited 2 days ago







Curnelious

















asked 2 days ago









CurneliousCurnelious

192312




192312




put on hold as primarily opinion-based by Luciano, Zach Saucier, Lucian, Ovaryraptor, GerardFalla 2 days ago


Many good questions generate some degree of opinion based on expert experience, but answers to this question will tend to be almost entirely based on opinions, rather than facts, references, or specific expertise. If this question can be reworded to fit the rules in the help center, please edit the question.









put on hold as primarily opinion-based by Luciano, Zach Saucier, Lucian, Ovaryraptor, GerardFalla 2 days ago


Many good questions generate some degree of opinion based on expert experience, but answers to this question will tend to be almost entirely based on opinions, rather than facts, references, or specific expertise. If this question can be reworded to fit the rules in the help center, please edit the question.









  • 7





    But Google's material design (for example) IS flat - well, it's an evolution of flat, but it's pretty close!

    – mayersdesign
    2 days ago






  • 3





    Apple's design is a whole lot flatter than it was maybe 5 years ago. Microsoft went so flat it's almost impossible to differentiate where one element ends & the next begins. They went too far & just 'broke it' imo.

    – Tetsujin
    2 days ago






  • 6





    Just for fun: the Wikipedia page on flat design has two example screenshots of flag design. The one is from Apple, the other from Google. The question needs more flesh - provide some clear example of what you mean (examples of what you understand as "flat design", and examples of the companies you mentioned that are not flat).

    – AnoE
    2 days ago






  • 2





    Do you have any reason to think "there is a single reason shared among designers"? I'm confused why you think that whatever version of "flat design" you have in mind should be the default, and that anyone not using it must have some specific reason not to, rather than it just being one of many design styles, with many reasons for and against.

    – IMSoP
    2 days ago






  • 2





    This question makes many assumptions and approximately zero sense. See popwebdesign.net/popart_blog/en/2016/02/…

    – MonkeyZeus
    2 days ago













  • 7





    But Google's material design (for example) IS flat - well, it's an evolution of flat, but it's pretty close!

    – mayersdesign
    2 days ago






  • 3





    Apple's design is a whole lot flatter than it was maybe 5 years ago. Microsoft went so flat it's almost impossible to differentiate where one element ends & the next begins. They went too far & just 'broke it' imo.

    – Tetsujin
    2 days ago






  • 6





    Just for fun: the Wikipedia page on flat design has two example screenshots of flag design. The one is from Apple, the other from Google. The question needs more flesh - provide some clear example of what you mean (examples of what you understand as "flat design", and examples of the companies you mentioned that are not flat).

    – AnoE
    2 days ago






  • 2





    Do you have any reason to think "there is a single reason shared among designers"? I'm confused why you think that whatever version of "flat design" you have in mind should be the default, and that anyone not using it must have some specific reason not to, rather than it just being one of many design styles, with many reasons for and against.

    – IMSoP
    2 days ago






  • 2





    This question makes many assumptions and approximately zero sense. See popwebdesign.net/popart_blog/en/2016/02/…

    – MonkeyZeus
    2 days ago








7




7





But Google's material design (for example) IS flat - well, it's an evolution of flat, but it's pretty close!

– mayersdesign
2 days ago





But Google's material design (for example) IS flat - well, it's an evolution of flat, but it's pretty close!

– mayersdesign
2 days ago




3




3





Apple's design is a whole lot flatter than it was maybe 5 years ago. Microsoft went so flat it's almost impossible to differentiate where one element ends & the next begins. They went too far & just 'broke it' imo.

– Tetsujin
2 days ago





Apple's design is a whole lot flatter than it was maybe 5 years ago. Microsoft went so flat it's almost impossible to differentiate where one element ends & the next begins. They went too far & just 'broke it' imo.

– Tetsujin
2 days ago




6




6





Just for fun: the Wikipedia page on flat design has two example screenshots of flag design. The one is from Apple, the other from Google. The question needs more flesh - provide some clear example of what you mean (examples of what you understand as "flat design", and examples of the companies you mentioned that are not flat).

– AnoE
2 days ago





Just for fun: the Wikipedia page on flat design has two example screenshots of flag design. The one is from Apple, the other from Google. The question needs more flesh - provide some clear example of what you mean (examples of what you understand as "flat design", and examples of the companies you mentioned that are not flat).

– AnoE
2 days ago




2




2





Do you have any reason to think "there is a single reason shared among designers"? I'm confused why you think that whatever version of "flat design" you have in mind should be the default, and that anyone not using it must have some specific reason not to, rather than it just being one of many design styles, with many reasons for and against.

– IMSoP
2 days ago





Do you have any reason to think "there is a single reason shared among designers"? I'm confused why you think that whatever version of "flat design" you have in mind should be the default, and that anyone not using it must have some specific reason not to, rather than it just being one of many design styles, with many reasons for and against.

– IMSoP
2 days ago




2




2





This question makes many assumptions and approximately zero sense. See popwebdesign.net/popart_blog/en/2016/02/…

– MonkeyZeus
2 days ago






This question makes many assumptions and approximately zero sense. See popwebdesign.net/popart_blog/en/2016/02/…

– MonkeyZeus
2 days ago











3 Answers
3






active

oldest

votes


















8














Because they are not followers of trends. They are trend setters.

Whole thing about Apple is "think different". You got 20 e-mails with "see what's IN in design in 201X" and it's something that Big Companies will never do.
They need/want to stand out of the crowd not to blend in. It's exactly because such design speak to the mass. And Facebook/Apple/Twitter are not "one of those social sites". They are THE social sites.

Can you imagine Mercedes doing a makeover every year to switch their colors to "Pantone of the year"?

Can you image going into Apple store and seeing phones that are EXACTLY like the rest (like you have with clothes in chain stores)?

As a Brand you cannot lead if you are part of the crowd. You need to differentiate yourself.






share|improve this answer























  • I can’t accept that :) I don’t get design emails and I am not a designer. BUT the ELEMENTS that makes flat design have a lot of logic behind them: simplicity, clarity, no useless elements, and large buttons. For example, large companies never use large buttons and most elements are small in what looks like a more serious structure. I do not agree that they don’t follow trends- they are in Silicon Valley where group thinking is common and everyone copy from everyone. It seems as if there is a reason for not using any of the flat design characteristics, and not because they are under the “flat”.

    – Curnelious
    2 days ago






  • 1





    @Curnelious And yet the design behind "non-flat" design also have a lot of logic and usability in them. Does Apple have useless elements? Why do you think that their site is not flat-desing? It's almost definition of flatness.

    – SZCZERZO KŁY
    2 days ago











  • You right. I was just looking for a more “academic” answer, per character. For instance, why they use such high density of information? Why they don’t use a wide color palette? Why they don’t use large COLORFUL icons? Why the design tend to be more serious and less soft, etc. Maybe I miss something but it seems that there is a deeper reason.

    – Curnelious
    2 days ago






  • 1





    @Curnelious Because "Flat design" in definition require use of least amount of colors and "hiding" of icons in it's design rather than creating special place for each of them (so exactly like you have on apple page".

    – SZCZERZO KŁY
    2 days ago


















5














Not sure what qualifies as a 'large company' and exactly what you expect to see in a 'flat design', but some of the latest Android interfaces do look pretty flat to me. Also, Facebook's app interface does have flat elements and the iPhone looks much more flat than it did a few years back.



I assume Microsoft is also large by any standards and also looks pretty flat.



So I wouldn't generally agree with the title, this question is likely either broad or unclear. What do you mean? :)



galaxy s10



enter image description here



enter image description here






share|improve this answer

























  • You right my definition is not clear. This term is wide. Yet, I still see something that is hard to explain. It may be the density of information, the size of the icons, the bright colors. Information is more dense, icons and buttons are small and close to each other, things looks more serious and less soft. By “big company” I think we all know what it means. Companies which are traded or have millions of users. (Did you read the whole question?)

    – Curnelious
    2 days ago







  • 1





    Toyota is a large company, but not sure if you include that in your 'large companies' filter, or did you just mean tech companies? I guess so, but that again makes the question broad or incomplete. 'Information is more dense' - what does this mean? :) Try to edit the question please and add more detail.

    – Lucian
    2 days ago












  • Yes obviously only tech because we talk about UI not cars.. but whatever. Information density is an academic term that I thought you already know.

    – Curnelious
    2 days ago






  • 1





    @Curnelious many cars nowadays have UI. It's not even close to as obvious as I guess you think.

    – Aethenosity
    2 days ago


















-6














I've built tech business since 1989 and built departments/subsidiaries for big corporations in many countries. It is all about making sure small businesses can't compete. As someone else (above) said: "they set the trend" with the help of the media.



They have the political and capital clout to do it. It does not mean they are right. It is how the world order works. Even the "Open Source" movement was to kill programmer wages and also get young "geniuses" to code for free.



It is the "checkout" (McJob) of IT, sorry to be blunt. My businesses also use OpenSource. When "Twitter" was "launched" there were people in the Rotary Club(s) promoting the "latest social media platform" on the web, that is how deep marketing goes.






share|improve this answer










New contributor




Mr. de Silva is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.















  • 2





    This sounds like a rant at a coffee house. I'm sure "Open Source movement" was mostly because of well-intentioned individuals rather than a conspiracy to kill wages. I also don't see how companies not using flat design is meant to cause issues to other companies. Also really.. just reading the Wikipedia page for Twitter will tell you that is everything but the Rotary Club that promoted Twitter.

    – Nik Kyriakides
    2 days ago







  • 3





    Perhaps more to the point, ranty or not, this does not actually answer the question.

    – Ilmari Karonen
    2 days ago

















3 Answers
3






active

oldest

votes








3 Answers
3






active

oldest

votes









active

oldest

votes






active

oldest

votes









8














Because they are not followers of trends. They are trend setters.

Whole thing about Apple is "think different". You got 20 e-mails with "see what's IN in design in 201X" and it's something that Big Companies will never do.
They need/want to stand out of the crowd not to blend in. It's exactly because such design speak to the mass. And Facebook/Apple/Twitter are not "one of those social sites". They are THE social sites.

Can you imagine Mercedes doing a makeover every year to switch their colors to "Pantone of the year"?

Can you image going into Apple store and seeing phones that are EXACTLY like the rest (like you have with clothes in chain stores)?

As a Brand you cannot lead if you are part of the crowd. You need to differentiate yourself.






share|improve this answer























  • I can’t accept that :) I don’t get design emails and I am not a designer. BUT the ELEMENTS that makes flat design have a lot of logic behind them: simplicity, clarity, no useless elements, and large buttons. For example, large companies never use large buttons and most elements are small in what looks like a more serious structure. I do not agree that they don’t follow trends- they are in Silicon Valley where group thinking is common and everyone copy from everyone. It seems as if there is a reason for not using any of the flat design characteristics, and not because they are under the “flat”.

    – Curnelious
    2 days ago






  • 1





    @Curnelious And yet the design behind "non-flat" design also have a lot of logic and usability in them. Does Apple have useless elements? Why do you think that their site is not flat-desing? It's almost definition of flatness.

    – SZCZERZO KŁY
    2 days ago











  • You right. I was just looking for a more “academic” answer, per character. For instance, why they use such high density of information? Why they don’t use a wide color palette? Why they don’t use large COLORFUL icons? Why the design tend to be more serious and less soft, etc. Maybe I miss something but it seems that there is a deeper reason.

    – Curnelious
    2 days ago






  • 1





    @Curnelious Because "Flat design" in definition require use of least amount of colors and "hiding" of icons in it's design rather than creating special place for each of them (so exactly like you have on apple page".

    – SZCZERZO KŁY
    2 days ago















8














Because they are not followers of trends. They are trend setters.

Whole thing about Apple is "think different". You got 20 e-mails with "see what's IN in design in 201X" and it's something that Big Companies will never do.
They need/want to stand out of the crowd not to blend in. It's exactly because such design speak to the mass. And Facebook/Apple/Twitter are not "one of those social sites". They are THE social sites.

Can you imagine Mercedes doing a makeover every year to switch their colors to "Pantone of the year"?

Can you image going into Apple store and seeing phones that are EXACTLY like the rest (like you have with clothes in chain stores)?

As a Brand you cannot lead if you are part of the crowd. You need to differentiate yourself.






share|improve this answer























  • I can’t accept that :) I don’t get design emails and I am not a designer. BUT the ELEMENTS that makes flat design have a lot of logic behind them: simplicity, clarity, no useless elements, and large buttons. For example, large companies never use large buttons and most elements are small in what looks like a more serious structure. I do not agree that they don’t follow trends- they are in Silicon Valley where group thinking is common and everyone copy from everyone. It seems as if there is a reason for not using any of the flat design characteristics, and not because they are under the “flat”.

    – Curnelious
    2 days ago






  • 1





    @Curnelious And yet the design behind "non-flat" design also have a lot of logic and usability in them. Does Apple have useless elements? Why do you think that their site is not flat-desing? It's almost definition of flatness.

    – SZCZERZO KŁY
    2 days ago











  • You right. I was just looking for a more “academic” answer, per character. For instance, why they use such high density of information? Why they don’t use a wide color palette? Why they don’t use large COLORFUL icons? Why the design tend to be more serious and less soft, etc. Maybe I miss something but it seems that there is a deeper reason.

    – Curnelious
    2 days ago






  • 1





    @Curnelious Because "Flat design" in definition require use of least amount of colors and "hiding" of icons in it's design rather than creating special place for each of them (so exactly like you have on apple page".

    – SZCZERZO KŁY
    2 days ago













8












8








8







Because they are not followers of trends. They are trend setters.

Whole thing about Apple is "think different". You got 20 e-mails with "see what's IN in design in 201X" and it's something that Big Companies will never do.
They need/want to stand out of the crowd not to blend in. It's exactly because such design speak to the mass. And Facebook/Apple/Twitter are not "one of those social sites". They are THE social sites.

Can you imagine Mercedes doing a makeover every year to switch their colors to "Pantone of the year"?

Can you image going into Apple store and seeing phones that are EXACTLY like the rest (like you have with clothes in chain stores)?

As a Brand you cannot lead if you are part of the crowd. You need to differentiate yourself.






share|improve this answer













Because they are not followers of trends. They are trend setters.

Whole thing about Apple is "think different". You got 20 e-mails with "see what's IN in design in 201X" and it's something that Big Companies will never do.
They need/want to stand out of the crowd not to blend in. It's exactly because such design speak to the mass. And Facebook/Apple/Twitter are not "one of those social sites". They are THE social sites.

Can you imagine Mercedes doing a makeover every year to switch their colors to "Pantone of the year"?

Can you image going into Apple store and seeing phones that are EXACTLY like the rest (like you have with clothes in chain stores)?

As a Brand you cannot lead if you are part of the crowd. You need to differentiate yourself.







share|improve this answer












share|improve this answer



share|improve this answer










answered 2 days ago









SZCZERZO KŁYSZCZERZO KŁY

2,727216




2,727216












  • I can’t accept that :) I don’t get design emails and I am not a designer. BUT the ELEMENTS that makes flat design have a lot of logic behind them: simplicity, clarity, no useless elements, and large buttons. For example, large companies never use large buttons and most elements are small in what looks like a more serious structure. I do not agree that they don’t follow trends- they are in Silicon Valley where group thinking is common and everyone copy from everyone. It seems as if there is a reason for not using any of the flat design characteristics, and not because they are under the “flat”.

    – Curnelious
    2 days ago






  • 1





    @Curnelious And yet the design behind "non-flat" design also have a lot of logic and usability in them. Does Apple have useless elements? Why do you think that their site is not flat-desing? It's almost definition of flatness.

    – SZCZERZO KŁY
    2 days ago











  • You right. I was just looking for a more “academic” answer, per character. For instance, why they use such high density of information? Why they don’t use a wide color palette? Why they don’t use large COLORFUL icons? Why the design tend to be more serious and less soft, etc. Maybe I miss something but it seems that there is a deeper reason.

    – Curnelious
    2 days ago






  • 1





    @Curnelious Because "Flat design" in definition require use of least amount of colors and "hiding" of icons in it's design rather than creating special place for each of them (so exactly like you have on apple page".

    – SZCZERZO KŁY
    2 days ago

















  • I can’t accept that :) I don’t get design emails and I am not a designer. BUT the ELEMENTS that makes flat design have a lot of logic behind them: simplicity, clarity, no useless elements, and large buttons. For example, large companies never use large buttons and most elements are small in what looks like a more serious structure. I do not agree that they don’t follow trends- they are in Silicon Valley where group thinking is common and everyone copy from everyone. It seems as if there is a reason for not using any of the flat design characteristics, and not because they are under the “flat”.

    – Curnelious
    2 days ago






  • 1





    @Curnelious And yet the design behind "non-flat" design also have a lot of logic and usability in them. Does Apple have useless elements? Why do you think that their site is not flat-desing? It's almost definition of flatness.

    – SZCZERZO KŁY
    2 days ago











  • You right. I was just looking for a more “academic” answer, per character. For instance, why they use such high density of information? Why they don’t use a wide color palette? Why they don’t use large COLORFUL icons? Why the design tend to be more serious and less soft, etc. Maybe I miss something but it seems that there is a deeper reason.

    – Curnelious
    2 days ago






  • 1





    @Curnelious Because "Flat design" in definition require use of least amount of colors and "hiding" of icons in it's design rather than creating special place for each of them (so exactly like you have on apple page".

    – SZCZERZO KŁY
    2 days ago
















I can’t accept that :) I don’t get design emails and I am not a designer. BUT the ELEMENTS that makes flat design have a lot of logic behind them: simplicity, clarity, no useless elements, and large buttons. For example, large companies never use large buttons and most elements are small in what looks like a more serious structure. I do not agree that they don’t follow trends- they are in Silicon Valley where group thinking is common and everyone copy from everyone. It seems as if there is a reason for not using any of the flat design characteristics, and not because they are under the “flat”.

– Curnelious
2 days ago





I can’t accept that :) I don’t get design emails and I am not a designer. BUT the ELEMENTS that makes flat design have a lot of logic behind them: simplicity, clarity, no useless elements, and large buttons. For example, large companies never use large buttons and most elements are small in what looks like a more serious structure. I do not agree that they don’t follow trends- they are in Silicon Valley where group thinking is common and everyone copy from everyone. It seems as if there is a reason for not using any of the flat design characteristics, and not because they are under the “flat”.

– Curnelious
2 days ago




1




1





@Curnelious And yet the design behind "non-flat" design also have a lot of logic and usability in them. Does Apple have useless elements? Why do you think that their site is not flat-desing? It's almost definition of flatness.

– SZCZERZO KŁY
2 days ago





@Curnelious And yet the design behind "non-flat" design also have a lot of logic and usability in them. Does Apple have useless elements? Why do you think that their site is not flat-desing? It's almost definition of flatness.

– SZCZERZO KŁY
2 days ago













You right. I was just looking for a more “academic” answer, per character. For instance, why they use such high density of information? Why they don’t use a wide color palette? Why they don’t use large COLORFUL icons? Why the design tend to be more serious and less soft, etc. Maybe I miss something but it seems that there is a deeper reason.

– Curnelious
2 days ago





You right. I was just looking for a more “academic” answer, per character. For instance, why they use such high density of information? Why they don’t use a wide color palette? Why they don’t use large COLORFUL icons? Why the design tend to be more serious and less soft, etc. Maybe I miss something but it seems that there is a deeper reason.

– Curnelious
2 days ago




1




1





@Curnelious Because "Flat design" in definition require use of least amount of colors and "hiding" of icons in it's design rather than creating special place for each of them (so exactly like you have on apple page".

– SZCZERZO KŁY
2 days ago





@Curnelious Because "Flat design" in definition require use of least amount of colors and "hiding" of icons in it's design rather than creating special place for each of them (so exactly like you have on apple page".

– SZCZERZO KŁY
2 days ago











5














Not sure what qualifies as a 'large company' and exactly what you expect to see in a 'flat design', but some of the latest Android interfaces do look pretty flat to me. Also, Facebook's app interface does have flat elements and the iPhone looks much more flat than it did a few years back.



I assume Microsoft is also large by any standards and also looks pretty flat.



So I wouldn't generally agree with the title, this question is likely either broad or unclear. What do you mean? :)



galaxy s10



enter image description here



enter image description here






share|improve this answer

























  • You right my definition is not clear. This term is wide. Yet, I still see something that is hard to explain. It may be the density of information, the size of the icons, the bright colors. Information is more dense, icons and buttons are small and close to each other, things looks more serious and less soft. By “big company” I think we all know what it means. Companies which are traded or have millions of users. (Did you read the whole question?)

    – Curnelious
    2 days ago







  • 1





    Toyota is a large company, but not sure if you include that in your 'large companies' filter, or did you just mean tech companies? I guess so, but that again makes the question broad or incomplete. 'Information is more dense' - what does this mean? :) Try to edit the question please and add more detail.

    – Lucian
    2 days ago












  • Yes obviously only tech because we talk about UI not cars.. but whatever. Information density is an academic term that I thought you already know.

    – Curnelious
    2 days ago






  • 1





    @Curnelious many cars nowadays have UI. It's not even close to as obvious as I guess you think.

    – Aethenosity
    2 days ago















5














Not sure what qualifies as a 'large company' and exactly what you expect to see in a 'flat design', but some of the latest Android interfaces do look pretty flat to me. Also, Facebook's app interface does have flat elements and the iPhone looks much more flat than it did a few years back.



I assume Microsoft is also large by any standards and also looks pretty flat.



So I wouldn't generally agree with the title, this question is likely either broad or unclear. What do you mean? :)



galaxy s10



enter image description here



enter image description here






share|improve this answer

























  • You right my definition is not clear. This term is wide. Yet, I still see something that is hard to explain. It may be the density of information, the size of the icons, the bright colors. Information is more dense, icons and buttons are small and close to each other, things looks more serious and less soft. By “big company” I think we all know what it means. Companies which are traded or have millions of users. (Did you read the whole question?)

    – Curnelious
    2 days ago







  • 1





    Toyota is a large company, but not sure if you include that in your 'large companies' filter, or did you just mean tech companies? I guess so, but that again makes the question broad or incomplete. 'Information is more dense' - what does this mean? :) Try to edit the question please and add more detail.

    – Lucian
    2 days ago












  • Yes obviously only tech because we talk about UI not cars.. but whatever. Information density is an academic term that I thought you already know.

    – Curnelious
    2 days ago






  • 1





    @Curnelious many cars nowadays have UI. It's not even close to as obvious as I guess you think.

    – Aethenosity
    2 days ago













5












5








5







Not sure what qualifies as a 'large company' and exactly what you expect to see in a 'flat design', but some of the latest Android interfaces do look pretty flat to me. Also, Facebook's app interface does have flat elements and the iPhone looks much more flat than it did a few years back.



I assume Microsoft is also large by any standards and also looks pretty flat.



So I wouldn't generally agree with the title, this question is likely either broad or unclear. What do you mean? :)



galaxy s10



enter image description here



enter image description here






share|improve this answer















Not sure what qualifies as a 'large company' and exactly what you expect to see in a 'flat design', but some of the latest Android interfaces do look pretty flat to me. Also, Facebook's app interface does have flat elements and the iPhone looks much more flat than it did a few years back.



I assume Microsoft is also large by any standards and also looks pretty flat.



So I wouldn't generally agree with the title, this question is likely either broad or unclear. What do you mean? :)



galaxy s10



enter image description here



enter image description here







share|improve this answer














share|improve this answer



share|improve this answer








edited 2 days ago

























answered 2 days ago









LucianLucian

14.4k103263




14.4k103263












  • You right my definition is not clear. This term is wide. Yet, I still see something that is hard to explain. It may be the density of information, the size of the icons, the bright colors. Information is more dense, icons and buttons are small and close to each other, things looks more serious and less soft. By “big company” I think we all know what it means. Companies which are traded or have millions of users. (Did you read the whole question?)

    – Curnelious
    2 days ago







  • 1





    Toyota is a large company, but not sure if you include that in your 'large companies' filter, or did you just mean tech companies? I guess so, but that again makes the question broad or incomplete. 'Information is more dense' - what does this mean? :) Try to edit the question please and add more detail.

    – Lucian
    2 days ago












  • Yes obviously only tech because we talk about UI not cars.. but whatever. Information density is an academic term that I thought you already know.

    – Curnelious
    2 days ago






  • 1





    @Curnelious many cars nowadays have UI. It's not even close to as obvious as I guess you think.

    – Aethenosity
    2 days ago

















  • You right my definition is not clear. This term is wide. Yet, I still see something that is hard to explain. It may be the density of information, the size of the icons, the bright colors. Information is more dense, icons and buttons are small and close to each other, things looks more serious and less soft. By “big company” I think we all know what it means. Companies which are traded or have millions of users. (Did you read the whole question?)

    – Curnelious
    2 days ago







  • 1





    Toyota is a large company, but not sure if you include that in your 'large companies' filter, or did you just mean tech companies? I guess so, but that again makes the question broad or incomplete. 'Information is more dense' - what does this mean? :) Try to edit the question please and add more detail.

    – Lucian
    2 days ago












  • Yes obviously only tech because we talk about UI not cars.. but whatever. Information density is an academic term that I thought you already know.

    – Curnelious
    2 days ago






  • 1





    @Curnelious many cars nowadays have UI. It's not even close to as obvious as I guess you think.

    – Aethenosity
    2 days ago
















You right my definition is not clear. This term is wide. Yet, I still see something that is hard to explain. It may be the density of information, the size of the icons, the bright colors. Information is more dense, icons and buttons are small and close to each other, things looks more serious and less soft. By “big company” I think we all know what it means. Companies which are traded or have millions of users. (Did you read the whole question?)

– Curnelious
2 days ago






You right my definition is not clear. This term is wide. Yet, I still see something that is hard to explain. It may be the density of information, the size of the icons, the bright colors. Information is more dense, icons and buttons are small and close to each other, things looks more serious and less soft. By “big company” I think we all know what it means. Companies which are traded or have millions of users. (Did you read the whole question?)

– Curnelious
2 days ago





1




1





Toyota is a large company, but not sure if you include that in your 'large companies' filter, or did you just mean tech companies? I guess so, but that again makes the question broad or incomplete. 'Information is more dense' - what does this mean? :) Try to edit the question please and add more detail.

– Lucian
2 days ago






Toyota is a large company, but not sure if you include that in your 'large companies' filter, or did you just mean tech companies? I guess so, but that again makes the question broad or incomplete. 'Information is more dense' - what does this mean? :) Try to edit the question please and add more detail.

– Lucian
2 days ago














Yes obviously only tech because we talk about UI not cars.. but whatever. Information density is an academic term that I thought you already know.

– Curnelious
2 days ago





Yes obviously only tech because we talk about UI not cars.. but whatever. Information density is an academic term that I thought you already know.

– Curnelious
2 days ago




1




1





@Curnelious many cars nowadays have UI. It's not even close to as obvious as I guess you think.

– Aethenosity
2 days ago





@Curnelious many cars nowadays have UI. It's not even close to as obvious as I guess you think.

– Aethenosity
2 days ago











-6














I've built tech business since 1989 and built departments/subsidiaries for big corporations in many countries. It is all about making sure small businesses can't compete. As someone else (above) said: "they set the trend" with the help of the media.



They have the political and capital clout to do it. It does not mean they are right. It is how the world order works. Even the "Open Source" movement was to kill programmer wages and also get young "geniuses" to code for free.



It is the "checkout" (McJob) of IT, sorry to be blunt. My businesses also use OpenSource. When "Twitter" was "launched" there were people in the Rotary Club(s) promoting the "latest social media platform" on the web, that is how deep marketing goes.






share|improve this answer










New contributor




Mr. de Silva is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.















  • 2





    This sounds like a rant at a coffee house. I'm sure "Open Source movement" was mostly because of well-intentioned individuals rather than a conspiracy to kill wages. I also don't see how companies not using flat design is meant to cause issues to other companies. Also really.. just reading the Wikipedia page for Twitter will tell you that is everything but the Rotary Club that promoted Twitter.

    – Nik Kyriakides
    2 days ago







  • 3





    Perhaps more to the point, ranty or not, this does not actually answer the question.

    – Ilmari Karonen
    2 days ago















-6














I've built tech business since 1989 and built departments/subsidiaries for big corporations in many countries. It is all about making sure small businesses can't compete. As someone else (above) said: "they set the trend" with the help of the media.



They have the political and capital clout to do it. It does not mean they are right. It is how the world order works. Even the "Open Source" movement was to kill programmer wages and also get young "geniuses" to code for free.



It is the "checkout" (McJob) of IT, sorry to be blunt. My businesses also use OpenSource. When "Twitter" was "launched" there were people in the Rotary Club(s) promoting the "latest social media platform" on the web, that is how deep marketing goes.






share|improve this answer










New contributor




Mr. de Silva is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.















  • 2





    This sounds like a rant at a coffee house. I'm sure "Open Source movement" was mostly because of well-intentioned individuals rather than a conspiracy to kill wages. I also don't see how companies not using flat design is meant to cause issues to other companies. Also really.. just reading the Wikipedia page for Twitter will tell you that is everything but the Rotary Club that promoted Twitter.

    – Nik Kyriakides
    2 days ago







  • 3





    Perhaps more to the point, ranty or not, this does not actually answer the question.

    – Ilmari Karonen
    2 days ago













-6












-6








-6







I've built tech business since 1989 and built departments/subsidiaries for big corporations in many countries. It is all about making sure small businesses can't compete. As someone else (above) said: "they set the trend" with the help of the media.



They have the political and capital clout to do it. It does not mean they are right. It is how the world order works. Even the "Open Source" movement was to kill programmer wages and also get young "geniuses" to code for free.



It is the "checkout" (McJob) of IT, sorry to be blunt. My businesses also use OpenSource. When "Twitter" was "launched" there were people in the Rotary Club(s) promoting the "latest social media platform" on the web, that is how deep marketing goes.






share|improve this answer










New contributor




Mr. de Silva is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.










I've built tech business since 1989 and built departments/subsidiaries for big corporations in many countries. It is all about making sure small businesses can't compete. As someone else (above) said: "they set the trend" with the help of the media.



They have the political and capital clout to do it. It does not mean they are right. It is how the world order works. Even the "Open Source" movement was to kill programmer wages and also get young "geniuses" to code for free.



It is the "checkout" (McJob) of IT, sorry to be blunt. My businesses also use OpenSource. When "Twitter" was "launched" there were people in the Rotary Club(s) promoting the "latest social media platform" on the web, that is how deep marketing goes.







share|improve this answer










New contributor




Mr. de Silva is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.









share|improve this answer



share|improve this answer








edited 2 days ago









Ovaryraptor

4,53511429




4,53511429






New contributor




Mr. de Silva is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.









answered 2 days ago









Mr. de SilvaMr. de Silva

11




11




New contributor




Mr. de Silva is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.





New contributor





Mr. de Silva is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.






Mr. de Silva is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.







  • 2





    This sounds like a rant at a coffee house. I'm sure "Open Source movement" was mostly because of well-intentioned individuals rather than a conspiracy to kill wages. I also don't see how companies not using flat design is meant to cause issues to other companies. Also really.. just reading the Wikipedia page for Twitter will tell you that is everything but the Rotary Club that promoted Twitter.

    – Nik Kyriakides
    2 days ago







  • 3





    Perhaps more to the point, ranty or not, this does not actually answer the question.

    – Ilmari Karonen
    2 days ago












  • 2





    This sounds like a rant at a coffee house. I'm sure "Open Source movement" was mostly because of well-intentioned individuals rather than a conspiracy to kill wages. I also don't see how companies not using flat design is meant to cause issues to other companies. Also really.. just reading the Wikipedia page for Twitter will tell you that is everything but the Rotary Club that promoted Twitter.

    – Nik Kyriakides
    2 days ago







  • 3





    Perhaps more to the point, ranty or not, this does not actually answer the question.

    – Ilmari Karonen
    2 days ago







2




2





This sounds like a rant at a coffee house. I'm sure "Open Source movement" was mostly because of well-intentioned individuals rather than a conspiracy to kill wages. I also don't see how companies not using flat design is meant to cause issues to other companies. Also really.. just reading the Wikipedia page for Twitter will tell you that is everything but the Rotary Club that promoted Twitter.

– Nik Kyriakides
2 days ago






This sounds like a rant at a coffee house. I'm sure "Open Source movement" was mostly because of well-intentioned individuals rather than a conspiracy to kill wages. I also don't see how companies not using flat design is meant to cause issues to other companies. Also really.. just reading the Wikipedia page for Twitter will tell you that is everything but the Rotary Club that promoted Twitter.

– Nik Kyriakides
2 days ago





3




3





Perhaps more to the point, ranty or not, this does not actually answer the question.

– Ilmari Karonen
2 days ago





Perhaps more to the point, ranty or not, this does not actually answer the question.

– Ilmari Karonen
2 days ago



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